Founder, Cutjamm
Getting feedback on a video is one of the most important steps in editing, whether you’re a freelance video editor, a marketing agency, or a creator working with sponsors. The problem is simple: sending videos for review often leads to endless revision cycles, confusing chat threads, and lost comments. If you’ve ever wondered how to share a video for review or what’s the best way to get feedback on video edits, this guide covers the common methods, their limits, and how to set up a smoother video approval process.
Why video feedback matters
Video feedback is more than just fixing mistakes. It’s about aligning creative vision with client expectations. Without a proper review process:
Edits are repeated unnecessarily
Feedback gets scattered across email, WhatsApp, or Drive links
Approvals take longer, delaying delivery
A clear video feedback workflow ensures faster approvals, less miscommunication, and happier clients.
Common ways people send videos for review
Most editors and teams still rely on tools they already use daily. Each has pros and cons:
Email: Sending a video file or link by email is common, but comments arrive as long text threads. Feedback is vague (“fix the part after the intro”), and there’s no direct timestamp reference.
Google Drive or Dropbox: Cloud storage makes it easy to share large video files, but reviewers still send feedback separately over email or chat. Comments are not tied to specific video frames.
WhatsApp or chat apps: Fast for sending draft links, but feedback quickly gets buried in chat history. Important notes are lost in conversations about unrelated topics.
YouTube unlisted links: Useful for sharing, but there’s no structured way to gather frame-by-frame notes or track versions.
Physical drives: Still used in some industries, but nearly impossible for remote collaboration.
These methods are fine for small projects, but as soon as multiple reviewers or multiple versions are involved, the video review process becomes messy.
Modern approaches to video review
Video review tools solve these problems by letting reviewers leave timestamped comments, approve versions, and collaborate in one place. Compared to traditional file sharing, a video feedback platform allows:
Comments tied to exact frames (no guessing what needs to change)
Multiple reviewers to collaborate in one central space
Version control, so everyone reviews the right draft
Secure permissions, expiration links, and role-based access
Faster approvals with a clear audit trail
This approach is now standard for agencies, internal teams, and creators who want to avoid endless revisions.
Step-by-step: how to get video feedback efficiently
Even if you’re not using a dedicated platform yet, you can structure the process to save time and frustration:
Export a shareable file: Use a compressed MP4 (H.264 codec) so reviewers can stream it without downloading large files.
Share via a central link: Whether using Drive, YouTube, or a review tool, always send one link per version to avoid confusion.
Set reviewer expectations: Tell them what type of feedback you need at each stage. Example: “This is the rough cut. Please focus on story and pacing, not color grading.”
Encourage timestamped notes: Even if you’re collecting feedback over email or chat, ask reviewers to reference exact minutes and seconds.
Track revisions: Keep a simple checklist of changes requested and completed, so no feedback is forgotten.
Consolidate approvals: Assign a single decision-maker to approve the final cut, so conflicting opinions don’t cause delays.
Use cases for video feedback and approval
Different roles need different approaches when collecting feedback:
Freelance editors: Need a simple way to send video edits for client review without dealing with endless file transfers.
Marketing agencies: Manage multiple stakeholders (creative directors, brand managers, clients) and need centralized video approval.
Internal corporate teams: Marketing or training videos often go through HR, compliance, and executives. Version control is essential.
Influencers and content creators: Share draft videos with sponsors or collaborators who may not be technical. Tools need to be mobile-friendly.
Post-production teams: Require timestamped annotations for sound design, color grading, and VFX feedback.
By covering these use cases, you can see why a structured feedback workflow saves hours across all types of projects.
Best practices for getting actionable video feedback
Set deadlines: Give reviewers 24–48 hours to respond, so projects don’t stall.
Limit feedback loops: Define how many rounds of review are included in your contract to avoid scope creep.
Separate technical vs creative notes: Handle corrections like “fix typo at 0:42” differently from subjective notes like “make the music more upbeat.”
Avoid scattered tools: Keep feedback in one place. Using email, WhatsApp, and Drive simultaneously is a recipe for lost notes.
Conclusion: Stop the endless revision cycle
The way you collect video feedback determines how fast you can deliver final projects. Relying on email threads, WhatsApp chats, or random Drive links often leads to confusion, lost comments, and never-ending revisions. By centralizing your video review process, setting clear expectations, and guiding clients on how to give feedback, you can streamline approvals and move projects forward faster.
Whether you’re an editor, agency, or creator, mastering the video feedback process is as important as mastering editing itself. Get that right, and you’ll spend less time chasing feedback and more time creating videos that get approved on the first pass.
Every masterpiece has a story, and Cutjamm is the place to narrate yours.
